An explainer video is a brief, entertaining, and informative video that is two to three minutes long, but could be longer, depending on the subject. For example, if you were creating an explainer video about a subject like how to perform a garage door repair, it might be longer than that of how to change a light bulb.
Explainer videos are also a great marketing tool to let everyone know about your company’s products and services. The thing about explainer videos is that it is not just a tool to just explain an idea. With an explainer video, you want to bring focus and attention on making your idea, your business, your concepts easy to understand. This should be your intention and your goal.
How to Create an Explainer Video
The thing you should first understand before you even begin is that the language of your explainer video should be have clear and concise language that is easy to understand. This means that while you might know what you are talking about, you have to realize that there are other folks who might have a clue what you are talking about. So, if you are speaking of garage door repairs, make sure that you explain any phrases or products thoroughly.
While you want your explainer video to be informative, you also want it to be entertaining. You don’t want to bore you audience. This translates to inputting exciting visuals to capture someone’s attention. Simply put, you want to attract attention. One of the advantages of using an explainer video is that learning through audio and visual is conducive to the human brain and how it is equipped to handle information. Your brain is geared to handle incoming information when one or more of your senses is activated.
If someone is watching your explainer video, which contains both remarkable audio and visual concepts, they are more likely to remember your business than if you just used bold text. Why do you think Youtube is so popular? Explainer videos can be created in a number of platforms, including GoAnimate.
An explainer video helps a consumer understand who you are, what you offer, and what you do a lot quicker. This translates to getting them to the next step, which is to contact you for service, much faster. This further translates into business and profit.
Back in the day, there was this concept known as an elevator pitch. This was when you should be able to explain who you are and what you do (your business) during the time of an elevator ride (around two minutes). Here the thing about this. With and elevator pitch, your pitch has to be one point every time. As a human being, you know this is highly unlikely to happen. You could be having a bad day or just feel like not talking. With an explainer video, you can be on point each and every time, regardless of how you feel.